IT Security Blog

Feedback as a Key to Growth

Written by Teresa Hipp | Feb 21, 2025 8:39:51 AM

Lena sits in her office, wondering how to tell her colleague Tom that his last presentation wasn’t optimal. She knows feedback is important – but how can she deliver it without demotivating him?

We’ve all been in similar situations: feedback is everywhere, yet it often feels uncomfortable – whether giving or receiving it. But what if feedback wasn’t just seen as criticism, but as a true opportunity for growth?

This is where a well-established feedback culture comes into play. It goes far beyond words, presents real challenges, and requires conscious effort. When used correctly, feedback can be a powerful tool for growth – both for individuals and entire teams.

In this blog post, you’ll learn how feedback can be used as a tool for personal development, improved team dynamics, and stronger leadership skills. You’ll also discover how to give effective feedback and develop a mindset that sees feedback as a valuable part of professional success.

Why Effective Feedback is Crucial

Think of a moment when someone gave you honest, constructive feedback. Did it unsettle you – or did it help you grow?

Effective feedback fosters growth, enhances performance, and strengthens collaboration. However, if communicated poorly, it can have the opposite effect: uncertainty, frustration, or even conflicts. Leaders, in particular, play a crucial role in this process.

Three Key Elements of Effective Feedback:

  1. Clarity Promotes Development

    • Instead of: "You need to communicate better."

    • Better: "In meetings, it would be helpful if you summarized the key points at the end to ensure everyone is on the same page."

  2. Growth Perspective Instead of Criticism

    • "Your presentations are well-structured – perhaps incorporating more storytelling could make them even more engaging."

  3. Building Trust as a Foundation

    • "I noticed that recent projects have been delayed. Let’s figure out together if there are obstacles we can overcome."

Using Feedback as an Opportunity for Growth

Feedback is not just a tool – it’s a mindset. Imagine your team seeing feedback not as control but as support. How would that change the dynamics?

Here are five principles to achieve just that:

Shift Perspectives: Focus on how strengths can be enhanced rather than merely pointing out weaknesses.

Tailored Feedback: Everyone processes feedback differently – adjust your communication accordingly.

Be Concrete & Actionable: "Do better" isn’t helpful. "Try structuring your emails into three concise points" is.

Solution-Oriented, Not Problem-Focused: Instead of "You’re too slow," say "How can we optimize your workflow?"

Don’t Forget Praise: Positive reinforcement boosts long-term motivation.

Empathy as the Key to Better Feedback

Sven, a team leader in an IT company, used to struggle with giving his team critical feedback. He didn’t want to demotivate anyone – so he often remained silent about areas needing improvement. It wasn’t until he started practicing active listening and empathy that his team culture began to change.

Feedback works best when it is delivered not just factually but also with a human touch:

Understand Different Thought Processes: Some prefer direct feedback, while others need gentler approaches.

Build Trust: Regular, honest feedback establishes a foundation for open conversations.

Listen Instead of Just Talking: Good feedback allows room for responses and reflectio

Do’s & Don’ts for Effective Feedback

Do’s – What You Should Do
  • Be Specific: "Your last presentation was great, but adding more pauses could build more suspense."

  • Provide Timely Feedback: Feedback is most effective when the situation is still fresh.

  • Focus on Actions, Not the Person: "The reports were often delayed" rather than "You are unreliable."

  • Use the SBI Model: Situation – Behavior – Impact. This keeps feedback clear and understandable.

  • Listen Actively: Feedback isn’t a one-way street – give your counterpart the opportunity to react.

  • Choose the Right Setting: Offer criticism privately, while praise can be shared publicly.

Don’ts – What to Avoid
  • No "Feedback Sandwich": Sandwiching criticism between two compliments often seems insincere.

  • Avoid Generalizations: "You always do this wrong" is rarely constructive.

  • No Comparisons with Colleagues: Feedback should be individualized.

  • Avoid Sarcasm or Passive-Aggressive Remarks.

  • Never Give Feedback in the Heat of the Moment: Emotional responses are rarely constructive.

How Companies Can Establish a Feedback Culture

Imagine feedback being an integrated part of everyday work rather than an occasional, dreaded event. Companies that achieve this benefit from increased openness, innovation, and employee satisfaction.

Regular Check-ins: Annual reviews aren’t enough – continuous conversations are more effective.

Implement Peer Feedback: Colleagues can also provide valuable insights.

Foster Transparency: Leaders should openly accept and actively seek feedback.

Celebrate Successes: Good feedback can be recognized publicly.

Feedback in the Digital Workplace

Remote work presents new challenges for feedback. Without direct contact, misunderstandings are more likely. Here’s how to make it work:

Clear Communication: Be precise in virtual meetings when giving feedback.

Regular Video Check-ins: Maintain personal connections through consistent interactions.

Utilize Digital Feedback Tools: Anonymous surveys or feedback apps encourage honest input.

Asynchronous Feedback Options: Not everyone is available at the same time – video messages or written feedback can help.

Turning Feedback into Action

Feedback is more than a tool – it’s a mindset. It’s not about pointing out mistakes but enabling growth. Those who provide feedback with empathy, clarity, and consistency not only transform their team culture but also strengthen their own leadership skills.

📌 Try It Yourself! Choose a team member and give them mindful feedback using the SBI model today.

📌 Pro Tip: At the end of a meeting, ask: "What went well? What could be improved?" This integrates feedback into daily routines.

Start using feedback consciously today – and experience the positive changes in your team dynamics and leadership abilities!